126000168
Andy Warhol
Chanel, 1985.
Silkscreen in colors
Estimate:
€ 120,000 - 150,000

 
$ 138,000 - 172,500

Information on buyer's premium, taxation and resale right compensation will be available four weeks before the auction.
126000168
Andy Warhol
Chanel, 1985.
Silkscreen in colors
Estimate:
€ 120,000 - 150,000

 
$ 138,000 - 172,500

Information on buyer's premium, taxation and resale right compensation will be available four weeks before the auction.

Andy Warhol
1928 - 1987

Chanel. 1985.
Silkscreen in colors.
Signed and dated. From an edition of 30 numbered artist proofs. On Lennnox Museum Board. 96.4 x 96.4 cm (37.9 x 37.9 in).
Sheet 5 from the “ADS 1985” portfolio, containing color silkscreen prints based on famous advertising campaigns from the 1980s, including those for Paramount, Volkswagen, Apple, Rebel Without a Cause (James Dean), and The New Spirit (Donald Duck). Printed by Rupert Jasen Smith, New York (with blindstamp). Published by Ronald Feldman Fine Arts, Inc., New York (stamped on the reverse). [JS].

• Warhol meets “Chanel N° 5”: An iconic portrait of the zeitgeist of the 1980s.
• Art and commerce: Following his famous “Campbell's Soup Cans,” Warhol also staged the legendary perfume “Chanel N° 5” as an iconic motif of Pop Art.
• Serial & Singular: Inspired by the mass production of consumer goods, Warhol developed his artistic principle based on repetition and variation.
• “Chanel N° 5”: the most sought-after sheet from the famous “ADS 1985” portfolio, featuring motifs based on advertising campaigns from the 1980s.
• In 1997, ten years after Warhol’s death, Chanel used the famous Warhol motif for a global advertising campaign
.

PROVENANCE: Galerie Frank Fluegel, Nuremberg/Kitzbühel.
Private collection Southern Germany (acquired from the above around 2015).

LITERATURE: Frayda Feldman, Jörg Schellmann, Claudia Defendi. Andy Warhol Prints. A catalogue raisonné 1962-1987, New York 2003, CR no. II. 354 (illustrated, different copy).

"Throughout his career, Andy Warhol demonstrated an uncanny ability for selecting images capable of freezing a moment in time.“
F. Feldman, J. Schellmann, C. Defendi. Andy Warhol Prints. A catalogue raisonné 1962-1987, New York 2003, p. 321.

Andy Warhol lives on in our collective memory as an extroverted eccentric with dark sunglasses and a white-blonde wig. It is widely unknown, however, that Warhol was in fact a shy introvert who adopted this flamboyant outward appearance in the late 1960s as a kind of protective disguise—and, at the same time, his trademark. It was only at the College of Fine Arts at the Carnegie Institute of Technology in his hometown of Pittsburgh that the slight, chronically pale student suffering from pigment disorders managed to overcome the trauma of isolation thanks to his outstanding artistic talent. In the summer of 1949, at the age of 21, Warhol moved to New York, where he initially worked as a commercial artist. In the fall of 1949, he received his first commission for a shoe campaign for “Glamour” magazine. Eventually, he became an acclaimed observer and chronicler of his time through drawing, photography, painting, and printmaking in the decades that followed. From then on, his work as a commercial artist was reflected in his minimalist, strictly linear drawing style, which he later transferred to silkscreen prints using stencils—as in his legendary portfolio “Campbell’s Soup Can” (1968)—becoming his unmistakable artistic signature. Warhol's focus was now not only on contemporary celebrities but also on American consumer goods. This allowed him to present objects in a completely new way, boldly and effectively exploring the boundary between art and commerce. Similar to the “Campbell’s Soup Cans”, “Chanel N° 5” enabled Warhol to translate the serial principle of the commercial world into serial silkscreen printing and, thereby, seemingly paradoxical, to leave behind icons of Pop Art that still captivate today's viewers with their fascinating aura. With “Chanel N° 5”, sheet 5 from the “ADS 1985” portfolio comprising a total of ten motifs based on American advertising campaigns, Warhol created an iconic symbol of the zeitgeist of the 1980s, which, due to its exceptional quality, is considered the most sought-after motif in the portfolio today; the portfolio also includes silkscreen prints based on advertising campaigns for Paramount, Apple, Volkswagen, Disney, and Mobilgas. With a keen sense for contemporary motifs, Warhol created a Pop Art icon with “Chanel N° 5”—the fragrance in the iconic bottle—two years before his unexpected death. [JS]






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